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Nice to meet you! 

I’m Linghan Yang, currently based in Boston, MA, and recently graduated with a Master’s degree in Marketing Communication Research at Boston University.
With a strong foundation in data analytics and marketing, I specialize in turning complex data into meaningful insights and stories.

A Bit More About Me

"My passion lies at the intersection of creativity and analytics. After earning a Bachelor’s degree in Economics from the University of International Business and Economics in Beijing, I became fascinated with consumer insights and communication strategies.
This curiosity brought me to Boston University, where I’ve honed my skills in analytics, research methods, and AI-driven marketing projects. From designing data-backed campaigns to exploring cultural storytelling, I thrive on bridging numbers and narratives."

My Skill Sets​

  • Marketing & Strategy: Communication, Campaign Planning, AI Integration

  • Research & Analytics: Quantitative & Qualitative Research, Consumer Insights, Visualization

  • Data Tools: Python | R | SQL | SPSS | Tableau | Google Analytics

  • Creative Tools: Photoshop | Canva | Midjourney​​​

 

My Projects

A selection of projects showcasing my skills in research, analytics, strategy, and creativity.

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