Work Experience
Graduate Teaching Assistant
Janurary 2025 - May 2025
Boston University
College of Communication
Boston, MA, US
As a Teaching Assistant for Advanced Communication Research at Boston University, I supported graduate students in mastering SPSS, survey design, and data interpretation. I held weekly office hours, provided feedback on 150+ assignments, and helped over 80% of my students achieve A-level grades. To bridge theory and practice, I introduced a “data storytelling” method that clarified analytical thinking and was later recognized by faculty as a teaching innovation.
Overseas Media Ads Optimization Intern
April 2023 - July 2023
Bluefocus Intelligent Communications Group Co., Ltd.
Beijing, China
At BlueFocus, I worked on Vivo’s overseas ad campaigns for their new smartphone series, helping to tailor digital strategies across Meta, YouTube, and SEM platforms. By analyzing real-time ad metrics and 3C competitor tactics, I identified ways to sharpen targeting and reduce costs — ultimately boosting campaign efficiency by over 30%. I also built dynamic Excel dashboards to guide daily optimization, turning data into clear, actionable insights that shaped strategic decisions in fast-moving global markets.
Data Analyst Intern
April 2023 - July 2023
Beijing Career International Co., Ltd.
Beijing, China
As my first internship, my time at Beijing Career International was where I first discovered how data structure and user needs come together in product design. I mapped 126 backend database tables into a unified logic framework to improve cross-system visibility. After interviewing product managers, I proposed and designed a “template supermarket” feature — streamlining workflows with reusable templates and a permission system that ultimately boosted data retrieval efficiency by 60%.
Education
2023 - 2025
Master of Science in Marketing Communication Research
Boston University
College of Communication
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Boston, MA, US
I enjoyed my 2-year master’s in Media Science at Boston University, as I deepened my interest in consumer behavior and the power of data-driven insights. I explored how research methods can uncover what truly drives audiences — a belief that guides my work to this day: consumers should always be at the center of marketing. As a team leader in multiple projects, I honed both analytical and collaborative skills while earning straight As across the curriculum. Tools like SPSS and R became core to how I interpret data and translate findings into meaningful strategies.
2019 - 2023
Bachelor of Economics in International Trade and Economics
University of International Business and Economics
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Beijing, China
During my undergrad studies, I focused on financial accounting and econometrics, gaining hands-on experience with tools like Python, Stata and Excel through academic projects. Additionally, as an editor for the University Student Union, I developed strong communication and organizational skills, further enhancing my ability to manage tasks effectively and work within teams.
